Case Study: Sharper Students
Oct 16
Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advocate...
Continue ReadingCase Study: Bringing Back the Fanny Pack
Aug 18
Market: Entertainment Product Use: Gift With Purchase Promotion: A major theme park chose the Safeguard Security Waist Belt as a gift with purchase for customers who bought season passes. The w...
Continue ReadingCase Study: Attract New Customers
Aug 11
As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health clu...
Continue ReadingCase Study: Pillow Box
Jun 6
Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. P...
Continue ReadingCase Study: Practice Putting
Apr 22
2 Ball Pillow Pack - Titleist® TruFeel for Non-Profit Event When a non-profit had to cancel their annual fundraising dinner due to Coronavirus, a golf course donated their clubhouse patio and prac...
Continue ReadingCase Study: Computer Repair At Your Fuzzy Fingertips
Mar 9
A computer repair store attended a local home show and wanted something useful but unique to attract attendees to their booth. They also wanted something that would keep their name top of mind when...
Continue ReadingIndustry Deep Dive: Pet Industry
Mar 1
The pet industry is booming, with more and more people welcoming furry friends into their homes every year. In fact, according to the American Pet Products Association, Americans spent a whopping $...
Continue ReadingCase Study: Travel Industry
Jan 9
The travel industry is packed full of niche places to introduce promotional products. From places to stay to things to do, if you're part of this industry, there are so many opportunities for brand...
Continue ReadingCase Study: I Was Framed!
Oct 26, 2025
Objective: The city was celebrating National Public Works Week with a community event. The event provided education for community members, as well as games for entertainment. Event planners wante...
Continue ReadingCase Study: These Calendars Aren't Week
Oct 19, 2025
Objective: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high-perceived value. Product: Beach Trifold Calendar Personalization: The bank ...
Continue ReadingA Case Study in Promo: A Medieval Dinner Theater Chain
Aug 20, 2025
Romanticizing medieval European life, particularly medieval fantasy life, has a distinctly modern allure. Americans especially have a deep affinity for medieval culture, evident not only in our med...
Continue ReadingCase Study: Paw-se and Appreciate the Little Things
Jul 15, 2025
Description: Big Paw Bear Industry: Health Care / Pharmaceutical What it was purchased for: A senior living community was looking for holiday gifts for their residents. How it was distributed: W...
Continue ReadingCase Study: Piece of Cake
Jul 1, 2025
Objective: A bakery owner had built solid connections with other service providers within their local event industry, but they were looking to grow their business within the wedding market. Produc...
Continue ReadingCase Study: Keep it Cooler
May 26, 2025
Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give thei...
Continue ReadingCase Study: College Fair Giveaway
May 19, 2025
Description: 4" Mini Plush Buddies Frog with Shirt Industry: Education What it was purchased for: A community college was looking for a giveaway item to have at their booth for the upcoming colle...
Continue ReadingCase Study: The Big Picture
May 12, 2025
Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repea...
Continue ReadingCase Study: A New Way to Do Cross-Promotions
Mar 2, 2025
Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch Goal of Promotion: Promoting Store Sales Description of Case ...
Continue ReadingCase Study: 3D is the Key
Feb 1, 2025
A company was looking for unique items to commemorate the celebration of its 45th year in business. They wanted to incorporate a new logo that communicated the anniversary as well as the range of p...
Continue ReadingIndustry Deep Dive: Salons & Spas
Dec 28, 2024
Salons and spas are part of a booming industry that continues to grow yearly as the demand for beauty and wellness services is at an all-time high. From haircuts and manicures to massages and facia...
Continue ReadingCase Study: Improve Sales and Traffic
Dec 21, 2024
A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their n...
Continue ReadingIndustry Mini Drive: Doggy Daycare
Dec 6, 2024
The doggy daycare industry is booming, and for good reason. With more and more people owning pets and treating them as members of the family, the demand for quality pet care services has never been...
Continue ReadingCase Study: A Prom Ticket Keepsake
Nov 29, 2024
A Prom Ticket Keepsake Organization High School Product Featured Elastic Wristband Goal of Promotion Issuing prom tickets ...
Continue ReadingCase Study: Charity Fundraiser
Nov 22, 2024
The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions ...
Continue ReadingCase Study: Jamming Out
Oct 31, 2024
A shopping mall was holding a summer promotion to increase traffic during typically slower months. Visitors to the complex were given a "passport" to take to different stores within the mall for st...
Continue ReadingCase Study: Sometimes You Just Need to Vent
Sep 18, 2024
Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their b...
Continue ReadingCase Study: Shine Bright
Jul 23, 2024
Description: Sunglasses and Sunglass Case Industry: Food Beverage What it was purchased for: Summer is a big opportunity for coffee chains to sell frozen drinks. Part of an employee reward durin...
Continue ReadingCase Study: Brighten Their Day
Jul 8, 2024
A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We will ...
Continue ReadingCase Study: Wine for the Win
Jun 2, 2024
A local winery at their annual fall festival was looking for a way to boost their sales on take-home bottles of wine. So, they gave away the imprinted Winged Corkscrew to anyone who purchased three...
Continue ReadingCase Study: Take a Map!
May 25, 2024
Objective: A university wanted a practical handout to give to prospective students, alumni, and other campus visitors. The handout was intended for first-time visitors and those who hadn't been o...
Continue ReadingCase Study: Have a Seat
May 11, 2024
As the COVID-19 pandemic spread, a non-profit healthcare provider needed additional waiting room seating for their clinics and health centers across the state. As a non-profit, they needed an affor...
Continue ReadingCase Study: Fresh Mesh Promotions
Apr 27, 2024
Market: Real Estate Product Use: Incentive Gift Promotion: A high-end resort selected the Atlantis Mesh Beach Tote as an incentive gift for the visitors who attended their timeshare presentatio...
Continue ReadingCase Study: Bake in Business
Feb 21, 2024
Description: Set of 4 Measuring Cups Industry: Hospitality / Tourism What it was purchased for: A casino in the Milwaukee area wanted to spice up a "normal giveaway" with a theme. They had come t...
Continue ReadingCase Study: Safety First
Feb 13, 2024
Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a bra...
Continue ReadingCase Study: Fun in the Sun
Dec 31, 2023
Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of d...
Continue ReadingCase Study: Good Deeds for Kids in Need
Dec 16, 2023
Item: Landscape Mesh Tote Purpose: Fundraising Gala gift bag Audience: Kids in Need Foundation supporters The Kids in Need Foundation Gala is one of the organization's largest fundraising eve...
Continue ReadingCase Study: It Takes a Village
Nov 24, 2023
Objective: A village needed an easy way to let residents know when there were issues with their water meters. They wanted a faster method of communication than mailing letters, and something more...
Continue ReadingCase Study: Plastics Make it Possible
Nov 1, 2023
Description: Oasis Recycled Bottle Pen Industry: Chemicals What it was purchased for: Trade Show Giveaways How it was distributed: A chemical company needed something to give away at a tradeshow...
Continue ReadingCase Study: Welcome New Hires!
Oct 10, 2023
Objective A small business owner wanted an easy way to present important paperwork to new employees to help them stay organized in their first few months with the company. They wanted to instill p...
Continue ReadingCase Study: Employee Appreciation Gift
Oct 3, 2023
A company with many sales representatives needed an item for their top sales performers. Since their sales staff has both men and women, they needed an item that could be used by either gender. The...
Continue ReadingCase Study: Thank You for Spooning
Sep 18, 2023
Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers...
Continue ReadingCase Study: Let the Games Begin!
Sep 11, 2023
Product: Custom Malibu Sunglasses Industry: Automotive/Banking What it was purchased for: A car company wanted to find a product that would promote their brand at a local college BCS Bowl Games. ...
Continue ReadingCase Study: Raise Your Glass
Aug 12, 2023
The NY Yankees wanted to create special commemorative bottles to celebrate Derek Jeter's accomplishments at Yankee Stadium. They chose 150 magnum-sized (1.5L) bottles with a special logo and Jeter'...
Continue ReadingCase Study: Sign the Deal
Aug 4, 2023
In the fall, a car dealership introduced a new model and promoted it to potential customers. The car dealer purchased a mailing list and merged it with its own database. The Ranger Stylus Sati...
Continue ReadingCase Study: A Hole in One Promotion
Jul 28, 2023
Product: Jumbo Cooler Bag Industry: Agriculture What it was purchased for: These bags were given out to participants in a company golf tournament. How it was distributed: All participants receiv...
Continue ReadingCase Study: Save the Date, Save the Day
Jul 6, 2023
Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived va...
Continue ReadingCase Study: The Write Stuff
May 16, 2023
Description: Rumba Pen Industry: Automotive What it was purchased for: An automotive supplier wanted to make their name visible in automotive stores around the country. How it was distributed: P...
Continue ReadingCase Study: Jot It Down
May 1, 2023
Description: Mini Flip Pad Jotter Industry: Financial What it was purchased for: An investment firm wanted to promote their new financial blog to their existing customers with a memorable branded...
Continue ReadingCase Study: A Not-So-Silly Idea
Apr 17, 2023
An insurance company signed up to be the "hydration" sponsor for a fun and colorful 5K run/walk for charity. The race was popular in the community because it was known as a vibrant, fun-filled even...
Continue ReadingCase Study: Inking Impressions
Mar 26, 2023
Portability and permanence are among the desirable traits sought in an effective promotional product. A company was looking for a unique self-promotion that incorporated these elements and decided ...
Continue ReadingWooing Discerning Celebs with the CARSON Double Wall Bolero Tumbler
Mar 4, 2023
What do you get the celebrity-chef-turned-travel-show-host who has everything? How about the VP of Paid Media at a premier hotel chain you'd love to snag an advertising deal with? Brands like Tra...
Continue ReadingCase Study: Do the Wave
Feb 11, 2023
Market: School Objective: A school's athletic program was struggling to pay for recurring expenses. Game attendance had dropped over the previous year, and alumni attendance was weak. The schoo...
Continue ReadingCase Study: Let Them Eat Cake!
Jan 14, 2023
Objective A bakery owner had built solid connections with other service providers within their local event industry. But they were looking to grow their business within the wedding market. Pro...
Continue ReadingCase Study: Insuring Happy Employees
Jan 6, 2023
Item: JAFFA® Round Zinc Coaster Purpose: End of year gifts for employees Audience: Insurance firm employees An insurance firm had a particularly prosperous year and wanted to give employees end ...
Continue ReadingCase Study: Roaming Free with the YUMA Clear Freedom Bottle
Dec 22, 2022
What do outdoor gear brands like Marmot® and Teva® have in common? Their target customers, high-value brand partners, and pretty much all of their employees are thirsty for adventure in the mount...
Continue ReadingCase Study: Rock out on the Run
Nov 15, 2022
Description: Earbuds With a Wristband Industry: Marathon What it was purchased for: A sponsor was looking for an item or items that runners/walkers could be given at the race that they could use ...
Continue ReadingCase Study: Roll Up in Style
Oct 23, 2022
Description: Roll-Up Blanket Industry: Corporate / Fortune 500 What it was purchased for: A reward to employees for good service. How it was distributed: These blankets were mailed to locations ...
Continue ReadingCase Study: Staying Safe for Back-to-School
Oct 2, 2022
A private school held an online meeting to outline plans for returning to school safely during the Coronavirus pandemic. As a follow-up, the school sent information packets to students' parents. Ea...
Continue ReadingCase Study: Time for a Rebrand
Sep 17, 2022
Objective: A university had just completed a major rebrand complete with a new logo and wanted to make sure they had all the necessary branded items for functions throughout the year. They had prev...
Continue ReadingCase Study: Lunchtime Loot
Sep 9, 2022
A restaurant supply company was planning its annual company picnic for employees and their families. Every year, the company gives employees a nice gift in the $10 range. This year, the company cho...
Continue ReadingCase Study: A Shoe-In
Jul 19, 2022
Golf Mesh Shoe Bag for Association Tournaments A national golf association wanted a giveaway item for golfers in weekend tournaments and high school students considering golf at the collegiate lev...
Continue ReadingCase Study: Calendar Puns are Week
Jul 12, 2022
Objective: A real estate agent wanted a useful promotional item to boost her personal branding and promote her services while staying top of mind all year round. Product: Desk Calendar with 4-Co...
Continue ReadingCase Study: Resort Incentive Yields Oceans of Opportunity
Jun 27, 2022
A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guest...
Continue ReadingCase Study: Back in Business
Jun 5, 2022
A behavioral health practice was preparing to reopen when shelter-in-place orders were lifted. However, they needed a way to communicate the enhanced safety protocols they put in place to patients ...
Continue ReadingCase Study: Financial Industry
May 29, 2022
Products Javalina® Classic Pen Industry Financial Application Direct Mail A local bank wanted to increase awareness of its low mortgage rates and decided to do a direct mailing to...
Continue ReadingCase Study: Hay, Where'd You Get That Tote?
May 21, 2022
Description: Large Boat Tote Industry: Sports / Fitness What it was purchased for: Horse show giveaways How it was distributed: A local horse show needed gifts for their major contributors. A ...
Continue ReadingCase Study: Pull Up a Chair and Stay Awhile
Apr 14, 2022
Description: Foldable Chair Industry: Education/Sports What it was purchased for: A high school wanted to purchase an item they could resell to the parents in the spirit shop for fundraising doll...
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